Avenir Creative House is an SEO agency in Australia and the USA that specialises in crafting a sustainable SEO strategy for businesses who are wanting to improve their organic visibility. Our SEO services extend from on-page to off-page techniques that can help engineer your website for search. And a key part of this strategy is keyword research.

Unlocking keyword potential

At Avenir, we first partner with you to understand your brand, your unique selling proposition, your target audience and your competitors. Using that information, we then go on to identify search keywords that are relevant to your brand, product or service offering and map them to the user intent of the landing pages on your website.

Intent-based approach

Depending on your specific goals and objectives for organic visibility we perform keyword research across all three search intents - navigational, purchase and information intent and curate a personalised content optimisation strategy to help align your communication directly with what your potential customers are searching for online.

At Avenir Creative House, we use comprehensive keyword research tools, data-driven insights and work closely with the Google algorithm to monitor the performance of your website on a regular basis. Our SEO experts in Australia and USA use in-depth knowledge and experience to proactively offer solutions to ensure your website is always on top of any algorithm updates or industry-based search trends

When trying to get your business to come up first on Google, it can help to know that there are thousands of similar businesses out that are competing for those same top spots. Since Google ranks websites based on search authority we understand that competition is fierce - especially if you are a new business trying to scale your organic reach.

Keyword-gap approach

At Avenir, we take this into consideration and craft our keyword research after a thorough competitor analysis. We perform a keyword gap analysis to identify those high search volume keywords that your top competitors are ranking for and help you strategically incorporate that into your content.

Organic traffic analysis

Competitor analysis forms an integral part of our SEO services offerings in Australia and the USA. When you reach out to us for an SEO strategy we first work with you to identify your organic traffic goals. Then, using a traffic gap analysis, we suggest the necessary content and technical opportunities to leverage to sustainably scale your brand.

Link-gap approach

But we don’t stop there. We go one step further and simultaneously help build your online search authority. We perform a comprehensive link gap analysis to identify the type of domains that your competitors are linking back to and suggest creative website SEO marketing strategies to build trust and credibility among similar websites in your field of expertise on search.

As an SEO agency in Australia and the USA, we take pride in helping our clients position their brand at the forefront of organic searches within their desired target market.

At Avenir, we put creativity at the forefront of everything we do. Apart from designing stunning websites we also make sure that its engineered for search.

As an SEO agency, our team carefully studies the nature of Google algorithm to find out the ideal functionality a website requires to rank high on search. At Avenir, we work closely with you to improve the user experience on the website and optimise it for search friendliness.

Improving UX

We never want to take the creativity and core essence of your website away. Avenir Creative House is a technical SEO agency with a core focus of improving the operation of a website in a way that is both user and Google friendly at all times. Here is where we dive deeper into technical aspects like improving site speed, removing broken links, and look into other opportunities to help Google prioritise your website on search.

Goal-based Website SEO

Depending on where your brand is in the awareness funnel, we work closely with you to understand your website goals and craft our on-page SEO strategy accordingly. Whether your goal is to improve engagement, drive revenue or leads, we offer a personalised SEO strategy that helps align your website UX with your primary goal using relevant call to actions at key sections of your webpages.

Mobile-first approach

With over 5 billion mobile users globally, studies have shown that a majority of those users primarily access information on mobile. At Avenir, we take a mobile-first approach and work with you to optimise your website to look and operate optimally on various mobile screens for a seamless user experience.

Optimising for search-friendliness

As a technical SEO agency, our SEO specialists closely study Google’s crawling and ranking behaviour and suggest industry-specific strategies to help rank your website content for relevant search queries on the top spots of Google. We go deeper and analyse your interlinking profile, site structure, schema implementation, meta tags and URL structures and suggest the best ways to optimise these elements to rank higher on search.

Just like how traditional marketing strategies can help build brand trust among users over time, building domain authority for your website is crucial for optimal search visibility.

Domain authority is a virtual word-of-mouth that tells Google that your website is credible to be prioritised for queries related to your field of expertise.

So you want to build domain authority? Here is where a solid off-page optimisation strategy comes in.

At Avenir, we use in-depth SEO knowledge and experience to help you build domain authority in two ways.

Building a backlinking profile

A strong backlinking profile can positively impact a website’s domain authority. In simpler terms, the more websites in your field or industry that link back to yours sends a green signal to Google about your website’s online credibility and inturn prioritises its visibility on search.

At Avenir, we help your website scale its domain authority by a competitor-based backlinking strategy involving:

• Digital PR

• Email outreach

• Domain research and guest blogging

• Influencer outreach

• Google My Business listings

• Content amplification strategy

Another way we help brands build their domain authority is through content amplification. Based on your business goal, we help amplify specific content pieces of your website like a blog, a new resource or a product or service launch via an organic social media strategy and digital advertising to instigate social sharing and organic engagement through user generated content and reviews.

With over 2 billion active monthly users, YouTube ranks second among global social media platforms. Studies have shown that in recent times, users are increasingly more likely to watch a 2 minute video than read a 2 minute article about the same topic. And so with video content on the rise, there is no reason why you shouldn’t invest in a good YouTube SEO strategy to scale your channel’s organic growth.

Just like Google search, millions of video creators on YouTube compete for top spots among search queries related to their field of expertise. At Avenir, we strive to get your channel optimised for greater search visibility through various on-page optimisation techniques.

Channel optimisation

Looking to grow your YouTube Channel? Our SEO specialists at Avenir work closely with you to understand your brand, your unique selling proposition and your video marketing strategy and goals and align various aspects of your channel to suit your target audience’s search behaviour.

Whether it’s scaling video views or subscribers or even a product launch, we perform keyword research, audit your channel thoroughly and suggest optimisation techniques to align your channel’s messaging to the goal in focus.

YouTube marketing strategy

Want to leverage YouTube for your brand but unsure where to start? At Avenir, we blend creativity with data-driven insights to ensure your potential customers are getting the most out of what you have to offer. When you partner with us, we work closely with you to understand the vision for your brand as well as your organic traffic goals and craft a robust video marketing strategy that meets all the criteria.

Have you recently launched an app that you’re finding hard to get users to install? We have no doubt that your app offers incredible features and a stunning user experience that you have been trying to share with your audience using traditional marketing strategies. An app store optimisation strategy can just be the little extra to help app search do the promotional work for you.

App store optimisation is the process of improving your app listing on app store databases to appear organically for search queries related to your app’s offerings or industry within your target market. At Avenir, we help engineer your app’s listing on the app store database to align with what your users are searching for.

Our SEO specialists at Avenir, take a goal-based approach and suggest content optimisation opportunities based on keyword potential, walk-through videos, creative assets and more.

Avenir Creative House is an SEO agency in Australia and the USA offering various SEO services to position your brand at the forefront of organic searches within your target audience. When you partner with us, we always strive to provide you with the best data-driven SEO strategies that we think will help scale your brand’s presence sustainably on search.

However, our work does not end there.

We continuously monitor the organic performance of your website or video and analyse our strategies on a regular basis so that we are able to provide you with the best possible solutions at all times.

In this way, every strategy presented to you is personalised, customised and curated to your brand based on industry search trends, opportunities within your field of expertise.