JOY IN MOVEMENT

Creative Direction / Brand & Digital Design / Marketing Strategy

JOY IN MOVEMENT is Australia’s first infrared group training experience.

From creative direction and design strategy across the brand, we support how J.I.M shows up across digital, marketing, and studio environments. This includes brand refinement, campaign direction, storefronts, website and digital design, and ongoing marketing support.

The focus is on consistency - keeping the brand edgy, pushing visual ideas, and creating a cohesive system that feels calm, confident, and human as the brand continues to grow.